Name: Kate
Age: 18
Average Day: Kate is in college, she is in her final year at college and is working hard to make sure that she achieves the best grade possible. She is an Art student and takes Maths and English, Kate enjoys having breaks to spend time socialising with her friends and having a laugh. She has extra Maths tutor sessions at lunch to keep her grade up so when she gets time to herself she tries to relax. Her normal college day is 9:00-4:00 and gets the train to and from college on a daily basis. Once she is home, she does the same as all of her friends and chills out, she goes on twitter, Facebook, youtube etc. She likes to make sure that she spends time with her family and that she has also finished all her work so she isn't behind and heads to bed at just gone 10.
Hobbies and Interests: She enjoys hanging out with her friends on the weekends, in her spare time she likes to paint and go on her social media sites.
Spending power: She has just left a job where she got around £300 in total, apart from this she receives money from family on special occasions such as her birthday and christmas but is dependant upon her parents.
Typical Media Consumption: She spends up to 10 hours a day on either social media sites such as Twitter, Facebook, Instagram, vine, Youtube and is watching telly on shows such as E4, 4music, ITV etc. when she gets home or when she is at home on the weekend.
Why the Animation will appeal to them: This will appeal to her as it shows what happened in the characters life as they are at the same age she is now so will show reality of college life, it shows that hard work in the end pays off if you are passionate about something and it is also very arty and will flow together using scattered drawings to draw them in, being interested in arts this should appeal more but also by the age range and use of imagination.
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