Tuesday, 29 April 2014

P2. Pitch Document









P2. How Does Your Production Fit Into Current Trends




I think that my Short Film Animation will fit into the current marketplace as the animation style is Rotoscoping so will be very detailed and busy. I have based it on multiple characters that I have combined which, should work well with the target audience as they are very popular right now. I also had the personality of Spongebob Squarepants included to the character as well as he is a very bubbly character who is always happy and cheerful, which I think 'Hemmings' will have towards the end when things start to look up for him. The main theme of this is music as the character has a passion for music that he never stops at and when he is at a low point in his life, turns to it and that is what starts off his career. My story is quite different to others as it follows a Teenager walking then we see what happened in his life to lead up to that particular day and what he had to do to get there, I haven't seen one like this before so I think it would attract a new audience.

The channel that I would like my product to be shown on would be on shows like E4 or 4music between the programmes being shown or even online as the target audience for my product is targeted towards the ages that would be most likely to watch the channel. As it is a short film, using it during advert breaks could also work as it won't be long enough for its own show as in at the cinema.

Monday, 28 April 2014

P2. Post on Scheduling



The Simpsons
Length: 22 minutes long
Animation Type: Cell animation (hand drawn)
Length of Production: 8-9 months


Adventure time
Length: 11 minutes long
Animation Type: Cell animation (hand drawn)
Length of Production: 8-9 months

South Park
Length: 22 minutes long
Animation Type: Cut out- Computer manipulated 
Length of Production: 6 days 



Peppa Pig
Length: 5 minutes long
Animation Type: 2D computer animation or Cell 2D
Length of Production: 3 months


Frozen
Length: 120 minutes
Animation Type: Computer Animation 3D
Length of Production: 2 years







Friday, 25 April 2014

P2. Target Audience

Name: Kate

Age: 18

Average Day: Kate is in college, she is in her final year at college and is working hard to make sure that she achieves the best grade possible. She is an Art student and takes Maths and English, Kate enjoys having breaks to spend time socialising with her friends and having a laugh. She has extra Maths tutor sessions at lunch to keep her grade up so when she gets time to herself she tries to relax. Her normal college day is 9:00-4:00 and gets the train to and from college on a daily basis. Once she is home, she does the same as all of her friends and chills out, she goes on twitter, Facebook, youtube etc. She likes to make sure that she spends time with her family and that she has also finished all her work so she isn't behind and heads to bed at just gone 10.

Hobbies and Interests: She enjoys hanging out with her friends on the weekends, in her spare time she likes to paint and go on her social media sites.

Spending power: She has just left a job where she got around £300 in total, apart from this she receives money from family on special occasions such as her birthday and christmas but is dependant upon her parents.

Typical Media Consumption: She spends up to 10 hours a day on either social media sites such as Twitter, Facebook, Instagram, vine, Youtube and is watching telly on shows such as E4, 4music, ITV etc. when she gets home or when she is at home on the weekend.

Why the Animation will appeal to them: This will appeal to her as it shows what happened in the characters life as they are at the same age she is now so will show reality of college life, it shows that hard work in the end pays off if you are passionate about something and it is also very arty and will flow together using scattered drawings to draw them in, being interested in arts this should appeal more but also by the age range and use of imagination.

P2. Budget And Schedule




P2. Legal And Ethical In Your Animation



P2. Representation And Ethics In Cartoons

The article believes that Rio 2 is problematic in terms of representations as to start with the lead characters are voiced by white Americans. Rio 2 uses non-white voice actors. The singing, dancing, comic-relief sidekicks are primarily voice by African-American actors.

PEPs are when racial stereotyping is used in animation. Problem contexts, Entertainment contexts and Performance contexts. Dr Charles Da Costa, who is a British lecturer, has written on racial stereotyping in animation says "Within PEPs, black people and other genotypes have to be associated with vexing circumstances," and  "Strive to pacify, make others happy and be exceptional or extraordinary – far from 'normal'. Villainy, exoticism, jocularity and athleticism are common indicators of this malaise. Images of ethnicity do not need to be conveyed within the narrow scope of PEPs."
He believes that the slow, expensive, labour-intensive process of producing could also be a factor as decisions on character and performance must be made very quickly in order for design and production processes to commence and advance. So with the representations of ethnicity and epidermal type, family animation often finds itself in a bind. It would consciously and subconsciously weighs financial against moral obligations, then unconsciously goes for the 'safe' representational defaults stereotypes.

http://www.theguardian.com/film/2014/apr/06/repressed-brits-evil-mexicans-arab-villains-hollywood-animated-movies-stereotypes

Tuesday, 22 April 2014

P2. Voice Talent

Hemmings






Shy at first then comes out of his shell, can be the life of the party when he is comfortable as in when he is around his friends, bubbly, insecure, loves music.

The type of vocal performance required is quite deep yet weary, so sounds quite nervous yet strong at the same time and also to have a bit of an accent.

If budget or availability was not a consideration then my dream choice would be Tom Hanks as he has the voice qualities that I am looking for, his voice is deep yet can be spoken so he is weary of certain situations, moreover he has an american accent but could probably put on an Australian to match the character, Hemmings.
Tom Hanks has been the voice for Woody from Toy Story so I know that he would be the perfect choice for the Hemmings.

For a cheaper alternative, I would choose Paul Winchell such as for his voice over work for Tigger in Winnie the Pooh, as his voice can be changed slightly to make it ideal for the character, he has done a lot of work so would be the better option as he has worked with voicing for many popular characters.


Friday, 4 April 2014

P2. Final Design and Character Profile



P2. Story and Storyboards

Short Film

It is about the Character Hemmings. It starts out with him walking down the streets then behind him is a wall and on that it shows his life, what he has been through, overcome, what he enjoys doing etc. It is going to be 2 minutes long so will flow through all the big life events such as starting school, finding out his passion for music, his friends, family, low points he has faced etc. You see him growing up throughout the years and see what he had to face.
I want it to be as creative as possible and to involve lots of colours to stand out, I want the designs to be rough yet detailed so it will be easy to create yet obvious so you can tell what is happening.





 



P2. Annotated Final Design


P2. Model sheet (movement)


Thursday, 3 April 2014

Final Design




Hemmings





P2. Front, side, back and 3/4 turn



For this design of the front, back and side I didn't want the colour to be too accurate and neat so kept it fairly rough but not so that it looks scruffy. For the side view, I did the side view slightly different so that you can see the body fully but it is just on a tilt, I did this because my idea was to have the character walking across the screen with the main focus on the drawings behind them so wanted as side view where they are being shown also.